Why Is It Important For Every Business To Have A Mobile Friendly Website Design

Traditionally, websites were simply designed so that they could be used on devices such as laptops and computers. Their features, interface, and a variety of other elements were all geared to maximize output on computers and laptops. These days, however, websites are now being accessed exceedingly from devices like smart phones, tablets, etc. Smart phones have now become an extremely popular means of looking through websites.

Through them, the availability and accessibility of websites has greatly increased and has in turn affected the traffic on the website, generally indicating an increase in the number of visitors on that website. Businesses can no longer rely on the success of websites on a single platform and must focus on targeting a variety of platforms.

When trying to optimize Responsive Web Design, creators must keep a few things in mind about how they website will look and be interacted with on other platforms. Some of these aspects include how big to make the text, the size and placement of icons and links, navigation, touch-friendly aspect and the speed at which the website downloads. These elements could greatly affect the user experience or UX of the website and hence these must be taken into close consideration.

Apart from this, there are also many benefits that come with creating a website that are mobile friendly. Thus, this article is designed to highlight some of the most important benefits of Responsive Web Designer when creating mobile friendly websites.

Here Are The Important Facts About Having A Mobile Friendly Website Design?

1. Accessibility

As mentioned earlier, mobile phones have now become one of the primary ways by which people look at new websites. It makes the website much more widely accessible to a wider range of people. With this in mind, it has now become an extremely common practice for most companies to create websites that are compatible with a variety of other hosts. Thus, to stay in the competition, it is advisable for all businesses to create mobile-friendly websites.

2. Higher Ranking on Search Engines

Certain search engines, such as Google, rank or prioritize mobile-friendly websites over those which are not mobile friendly. Thus, the more mobile-friendly the website is, the higher the chance of it being located at the top of the search results.

3. Customer Satisfaction

One of the main aims of Responsive Web Design is ultimately to improve the UI/UX of the website. Creating mobile-friendly websites assists with improving the UI/UX of the website as every individual who visits the website will be able to interact with every element with ease. Thus, they will be able to experience everything that the website wishes to offer them.

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Thanks for reading

I’m Ravi Sah. An UI/UX Designer, Entrepreneur, Doer, Foodie.

I work with from start-ups to big corporations. I passionately move pixels and lines of code to craft clean, responsive, and user-friendly websites. You can read more about me on my website…

www.Ravisah.in

If you likes this article, please read my blog. 

…Or just reach out and say hi!

info@ravisah.in

Best

Ravi Sah

Web Designers: Need and Significance in the Digital Marketing Era!

Why You Need a Web Designer?

Branding is important in order to get top-of the mind recall and web designers, help you get it right on this front. Be it designing optimized web pages, banner ads, promotional material for social media, a web designer will help you get it all done at the lowest cost as compared to an agency who might charge a piece-rate for any or all the services delivered by the business. Web designers come into the picture right at the outset of the company, when the logo, website and content is being developed. If you do not want your website to be a costly visiting card, you need to ensure that it is constructed right and can fetch high results in search engines. Lead generation, queries for your product or service is the direct consequence of enjoying high ranks in search engines.

Get The Branding Right With The Right Kind of Web Designer: 

The highly competitive nature of the online marketplace in India ensures that travel agents, education, ecommerce, e-pharmacy retailers advertise aggressively to grab the maximum mindshare amongst discerning consumers who use the web to conduct their business seamlessly. Even online education portals need superior design to attract more customers and so do the online desks of all major print newspapers, magazines whose globe-trotting readers manage to read only half the stories in print and they catch up on the rest online through tablets while commuting or at rest.

 It is important to lend a professional image:

 The single biggest requirement to succeed in a cluttered market is to ensure that your online brand identity seems highly professional and secure. Any slack on this front will prove to be disastrous. Sales and credibility go hand in hand but they are powered by a strong online brand image that will help you stay one step ahead of competition and prevent users from flocking to competition.

Hiring a designer will have a direct bearing on online sales: 

Ecommerce websites now offer lightning deals to trigger impulse purchases and in these cases, having an in-house designer will really speed up your sales volume in each 24 hour slot that you analyse. Designing apps, online tools will not help much and sooner or later as the volume of internal and external messaging increases owing to increase in brand visibility. With the help of a dedicated resource in design, you can work towards building your brand identity, build high traffic sources to your website e.g. www.ravisah.in, build online sales, and increase the functionalities of your site, in simple terms, you can do more with less.

Visual appeal matters...take expert help: 

Apart from the images being used on your site, the colours of the logo, marketing collaterals, also need attention and they need to be eye-catchy.  Young businesses often make the mistake of using oud colours, crowded text, wrong colour scheme. The navigation of the site needs to be smooth and perfect in order to help users get the perfect experience when they visit your portal for information on their desired products and services.

It goes without saying that good programmers, good content writers and project managers help designers to do better and become self-motivated. Overall results improve, if you have a good team in place.

A Preview Into the Rise of New Technologies in Web Development!!!

Web development as a field has been evolving with the passage of time and there is no abundance of talent in this field. Both open source and closed source technologies are being used in this field in order to deliver rich results that can elicit the right response from the users. The market consisted initially changed from static websites offering uni-dimensional flow of information to dynamic websites that enabled two way flow of information. Webmasters could see the face of their audiences and web 2.0 ushered a different kind of revolution that snowballed into the social media revolution powered by plenty of cloud based storage coming with each new service being launched.

It Started with Html Until .NET Came In

Earlier static websites offering information ruled the roost. Then the next phase brought in portals (cluster of websites) where a customer could log in and see personalized content based on his preferences. When the portals grew in size, they were connected with a database and windows proprietary platform; the .NET framework offered a secure, scalable platform for creating database driven websites and web applications that solved real life challenging problems, helping businesses to innovate and expand rapidly using the web as a force multiplier. Some companies decided to disband their offline operations completely and focussed completely on servicing customers through the web. Freelance Web Designing, Education, travel, ecommerce businesses flourished through this route. And it showed the way for companies to move forward in the web space.

Open Source Web Development

In this field the game is about frameworks and content management systems that enable companies to run marketing campaigns that can fetch them the much needed revenue. Drupal, Joomla, Wordpress, Php/Mysql/ visual cart and many such technologies help web developers build feature rich highly functional websites that are secure and can be updated in real time. There are a lot of news content websites that are being run based on these platforms. The advantage surely lies with Wordpress in terms of convenience and the fact that it pings all search engines whenever content is refreshed or new content is uploaded into the system. Innumerable word press themes are being offered that offer high affiliate income and the ability to create hundreds of websites and manage them from one platform.

Web and Mobile Applications are the Future

Yes, anyone tracking this industry for long will tell you that young, old and adult are using the web more and more for their everyday needs. Social media powered by open source web frameworks is the media of the future. Other evolving photo blogging and video-chatting platforms have taken on the interest of users and this field is getting interesting with each passing day. Bigger players are now thinking of evolving new frameworks and improving upon existing frameworks to ensure that they retain much of the mindshare and market-share in a market that requires new technologies to meet the demands of its ever growing base of users. Top notch talent is also entering this field and making it better with each passing day.

Blogging: How Web Logs Captured the Imagination of the Universe!

In order to understand how blogs made their appearance in the mindscape of users, you need to understand the history of the internet. Blog is a short form of WEBLOG that blogging websites allowed users to create ever since the internet was opened to the public in 1991. Though, it was developed as a research project in 1968 as ARPANET, an acronym for Advanced research projects agency network.

A Peek Into the History of the Web

The idea of developing the internet was to develop an indestructible tele-communications network that could withstand a nuclear attack. And therefore the internet came into being as a network of interconnected computers that enabled scientists to share a file with everyone in their peer network by sharing the uniform resource locator of the file with everyone. This went on for 23 years when military establishments, scientists and academics used the internet for a limited period only. It was in 1991 when Tim Berners Lee released a research paper that enabled universal access of each website by wrapping the domain name server with the IP address. His paper was accepted by the scientific community and an international protocol was developed for developing web pages and html and xml languages came into being.

Blogging as a Branding Tool

Initially netizens could not decipher the true power of blogging as it was used as a daily diary kind of functionality where they could write their daily thoughts and share them with close friends. But later on companies realized that bloggers who had a huge fan following could become opinion makers and opinion terminators and influence the purchase of the brand that represented the product of the service. Millions of blogs came up as blogging became a tool to showcase knowledge, skill, talent and depth of reasoning and comprehension ability. Photo blogs emerged and so did video blogs along with picture blogs and even websites turned into a blog.  Companies started advertising on highly popular blogs opening a vast revenue stream for those who could express themselves with the written word.

Internet visibility optimization began for blogs with the emergence of Google!

When blogs became uncountable, the challenge became to come on top of search results for certain keywords phrases that defined the essence of the brand.  Copy-writing took a different turn with keyword phrases being dispersed within the body copy to help search engine bots match the keywords entered in the omnibox of the search engine with the phrases mentioned in the text. Slowly these strategies began to yield fruit and an entire industry of search engine optimizers came up that drew content from content writers and marketed it heavily across the web.

Blogging became better defined with the emergence of article directories where proper articles were submitted with summary, author description, subheadings, and catchy headlines became the norm. Social bookmarking sites became a force multiplier for bloggers as every good blog could be shared to a database and these sites pinged other readers, each time an entry was made into these sites.

With each Google update, the need for longer, high quality blogs has been increasing and original high quality content has been rewarded by the market throughout the history of the internet.

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